The goal of this study is therefore to discover the most important general patterns of stylistic variation on the Trump Twitter account and to see how the style of language used on this account changed over time. Regardless, no matter how many authors have posted on the Trump Twitter account, and there may have been many, we believe its language as a whole is an important object of inquiry–a central part of the communication platform for Trump as a businessman, entertainer, candidate, and president.
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Although we know Trump used an Android device during the campaign and that other members of the campaign likely had access to the account, it is problematic to infer authorship based on device, at the very least because other members of his campaign may have also used Android devices. For example, assuming that tweets sent from Android devices were written by Trump and tweets sent from iPhones were written by his staff, emotionally-charged and negative-sentiment words were found to be more common in tweets written by Trump.
Much of this research has been based on the assumption that Trump tweets from an Android phone as opposed to an iPhone. In addition to general analyses of the Trump Twitter account, the authorship of these tweets has also been examined to determine the extent to which Trump writes his own tweets. Furthermore, almost all these studies have taken a top-down approach to data analysis, focusing on a small number of specific linguistic features judged to be of interest, rather than taking a bottom-up approach, letting data drive the analysis so as to produce a more complete description of the use of language on the account. We also do not know how the language of the account changed before, after, and during the campaign, especially because most previous studies focused on tweets sent during the election. For example, we do not know the range of discursive styles and rhetorical strategies used on this account. Īlthough the content of Trump’s Tweets has garnered considerable attention, the analysis of the style of Trump’s tweets–their form as opposed to their meaning–has been far more limited and has tended to focus on relatively superficial features, such as misspellings, insults, and non-standard grammar. Various studies have also fact-checked the tweets and identified uses of logical fallacies. Alternatively, adjectives in Trump’s Twitter have been found to be primarily negative and little variation was observed in the range of positive adjectives used. For example, broad topical patterns in the tweets sent during the general election from the accounts of Trump and Clinton have been compared through content analysis and sentiment analysis, notably finding that Trump tended to be more positive than Clinton in the lead up to the election. īecause of its importance to the campaign and the administration, the content of Trump’s Twitter account has been subject to intense scrutiny from both the media and academics.
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Perhaps most notably, it is estimated that coverage of Trump’s Twitter account generated approximately 5 billion dollars of free media for the campaign. The claim that social media was integral to Trump’s campaign has been supported by several independent studies. A record no-show in Senate, he is scamming Florida ( 706829345143316480, ) I will be using Facebook and Twitter to expose dishonest lightweight Senator Marco Rubio.
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Based on these results, we propose a series of hypotheses about how the Trump campaign used social media during the 2016 elections. We then track how the use of these four styles changed over time, focusing on the period around the campaign, showing that the style of tweets shifts systematically depending on the communicative goals of Trump and his team. We identify four general patterns of stylistic variation, which we interpret as representing the degree of conversational, campaigning, engaged, and advisory discourse. In this study, we present the first detailed description of stylistic variation on the Trump Twitter account based on a multivariate analysis of grammatical co-occurrence patterns in tweets posted between 20. Although its topical content has been examined by researchers and the media, we know relatively little about the style of the language used on the account or how this style changed over time. Twitter was an integral part of Donald Trump’s communication platform during his 2016 campaign.
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